Selling and raising
Everything that brings money in: finding customers, closing deals, pricing what you sell, and raising capital from people who believe in it.
Ideas on this theme, newest first
Make it safe to say yes
A big company rarely buys the best product. It buys the one nobody will be blamed for choosing, so your job is to take the risk out of saying yes.You only need one yes
Raising money is not a vote. Thirty investors can turn you down and it changes nothing, because you only ever needed one to say yes.Go and look
The biggest market you are missing is probably one you drive past every day. You will not find it from your desk.Ask
Don’t satisfy your customers
Embrace the “No”
It’s hard to ignore the person waiting outside your office
A product only has value when it becomes a business
Get Your Partners to Announce Your Partnership
Don’t Pitch Multiple Deals
Sell to the departments with budget
You can’t do a good deal with a bad person
Fish don’t just jump into the boat
You only have a business when you sell something
Follow the money
Life isn’t fair, the best product doesn’t always win
Does marketing become derivative when the founders leave?
Don’t just know your customers, understand them.
People will Buy from You Out of Boredom Alone
Every Race Needs Two Dogs and Maybe Even a Rabbit
Are you selling an A product?
but can you sell it?
Keep making it easier for your customer to purchase
Passionately sell what you understand and believe in
Don’t feel guilty about profit-
A sale is the foundation of any business
You Don’t Know What The Customer Really Wants
Business is about connecting the dots
Effort
How to Gauge Customer Loyalty
Sell dammit
Advice for Startups Working with Government
Creating The Product Is The Easy Part
Other themes
Building and scaling companies
Strategy, product and execution, and growing without losing what made it good.
Leadership and culture
Setting the tone and building a team that does good work when nobody is checking.
Communication and influence
Saying things clearly and persuading without pushing, whoever is across the table.
Decisions and judgement
Thinking clearly, spotting your own biases and choosing well with imperfect information.
Mindset and habits
Persistence, optimism and the daily routines that keep you moving forward.