Forward Trajectory
Selling and raising 1 min read

It’s hard to ignore the person waiting outside your office

Emails and WhatsApp are easy to ignore.

A call can be sent to voice mail with a single tap.

But it’s almost impossible to pretend the person waiting outside your office isn’t there.

If you are serious about getting a deal done, be hard to ignore.

Show up in person.

Related ideas

Selling and raising

Make it safe to say yes

A big company rarely buys the best product. It buys the one nobody will be blamed for choosing, so your job is to take the risk out of saying yes. 12 November 2026 Selling and raising

You only need one yes

Raising money is not a vote. Thirty investors can turn you down and it changes nothing, because you only ever needed one to say yes. 9 November 2026 Selling and raising

Go and look

The biggest market you are missing is probably one you drive past every day. You will not find it from your desk. 2 November 2026

Follow along

Want to keep up with what I am building and thinking about?

LinkedIn is where I am easiest to find. Follow me there, and say hello.

Follow Craig on LinkedIn