One idea a day for people building things.
A big company rarely buys the best product. It buys the one nobody will be blamed for choosing, so your job is to take the risk out of saying yes.
Every idea sits under one of these. Start with the one you are wrestling with this week.
Strategy, product and execution, and growing without losing what made it good.
Finding customers, closing deals, pricing, and raising the money to keep going.
Setting the tone and building a team that does good work when nobody is checking.
Saying things clearly and persuading without pushing, whoever is across the table.
Thinking clearly, spotting your own biases and choosing well with imperfect information.
Persistence, optimism and the daily routines that keep you moving forward.
About the writer
I'm a South African entrepreneur. I have built, sold and sometimes stumbled with a handful of companies, and I now run GritCargo as founder and CEO.
Forward Trajectory is where I write down one useful idea a day, from a founder, a book or a piece of research, along with what I make of it. If it helps you build something, good.
More about meFollow along
LinkedIn is where I am easiest to find. Follow me there, and say hello.
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