Forward Trajectory
Selling and raising 1 min read

Fish don’t just jump into the boat

You need to go out and catch them.

This is true for everything in entrepreneurship and life.

It’s unlikely that good things like a partner, a business idea and sales will just come to you. You need to throw a line in the water and go find them.

Related ideas

Selling and raising

Make it safe to say yes

A big company rarely buys the best product. It buys the one nobody will be blamed for choosing, so your job is to take the risk out of saying yes. 12 November 2026 Selling and raising

You only need one yes

Raising money is not a vote. Thirty investors can turn you down and it changes nothing, because you only ever needed one to say yes. 9 November 2026 Selling and raising

Go and look

The biggest market you are missing is probably one you drive past every day. You will not find it from your desk. 2 November 2026

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