Forward Trajectory
Theme 43 ideas

Building and scaling companies

How ideas turn into companies that work: strategy, product, markets and execution, and growing without losing what made the thing good in the first place.

Ideas on this theme, newest first

11 Aug 2025

Simplify your strategy

8 Feb 2025

Don’t build a killer product

27 Jan 2025

Appreciate what’s good to change what isn’t

14 Jan 2025

Business is a Race

7 Jan 2025

You cannot swim against an outgoing tide

13 Dec 2024

Smart people vs Ideas vs Execution

5 Dec 2024

The three areas of your business to keep an eye on

12 Apr 2021

Don’t expect to find diamonds without searching for them

9 Nov 2019

We already have all the pieces we need in the fight against crime.

5 Apr 2019

Would you rather be in the business of moving pianos or installing lifts?

2 Apr 2019

If your Startup is Financially Unsustainable, it’s a Burden on society

9 Oct 2018

Don’t be fooled by your vanity metrics

4 May 2018

Namola and making South Africa safer

6 Apr 2018

A good idea means very little

13 Aug 2017

The often forgotten power of Google Analytics

11 Aug 2017

TEDxJohannesburg: The way we respond to crime needs to change

29 Jul 2017

Execute passionately. Execute aggressively. Execute now.

7 Jul 2017

Could Nelson Mandela Bay become South Africa’s next Innovation Capital?

1 Jul 2017

Entrepreneurial advantage by the aggregation of marginal gains

28 Mar 2017

Advice for new software companies

18 Feb 2017

Launch your product for the most common user

18 Jul 2016

Founders are Obsessed with Speed

21 Apr 2016

How Namola can Help Make South Africa Safer

18 Apr 2016

How Inqaku can assist SA win a World Cup

17 Apr 2016

Startup Smoke and Mirrors

13 Apr 2016

Website Consistency is Important

5 Apr 2016

How to Launch an Online Shop

4 Apr 2016

How to decide on a Minimum Viable Product (MVP)

29 Mar 2016

How to Build an App

28 Mar 2016

How to Register a Domain Name

16 Nov 2015

Apps should have one core feature only

26 May 2015

What Wimpy has taught me about building an everlasting business

26 Feb 2015

It’s important to dive in

18 Feb 2015

My everlasting romance with wine

8 Feb 2015

Namola and the public sector

4 Feb 2015

It’s all about making the first move

1 Feb 2015

When it comes to connectivity, the poor pay more

21 Jan 2015

Why Startup Toast?

21 Jan 2015

Why would a founder (or attempted founder) submit a letter to Startup Toast?

18 Jan 2015

Burning my fingers in eCommerce

11 Nov 2014

Four reasons why security companies are not threatened by StellieSafe

11 Nov 2014

Three ways that StellieSafe can help security companies make more money

11 Nov 2014

Why StellieSafe can’t work if it’s exclusive to one company

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