Forward Trajectory
Building and scaling companies 1 min read

Why StellieSafe can’t work if it’s exclusive to one company

StellieSafe is an aggregator of security companies that will provide armed response in public places. It will be launching a pilot area in Stellenbosch by Christmas.

Here are three reasons why StellieSafe can’t work if it is exclusive to one company:

  1. The spare capacity of one security company alone will not be able to provide comprehensive armed response in public places. The more vehicles on the ground available to assist the public the better the service will be for all (1 + 1 + 1 = 100).
  2. If StellieSafe is only associated with one company it will seem like another PR stunt. PR stunts are short lived.
  3. More security companies asking their users to download the app means more people out there that are empowered to request help when they see others in trouble. The users of one security company will not make the entire ecosystem safer.

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