Don’t rely on average inputs if you’re looking for non-average outcomes

In life, business, sport… when looking to achieve something abnormal, don’t rely on the normal.

Be a little contrarian.

Don’t read the same books as everyone else. Ignore the best sellers at the airport.

Read history and fantasy.

Don’t subscribe to the usual blogs or podcasts. If you do, add a few with opposing views or different stories.

Don’t build your business around today’s tech buzzwords (AI, AR, blockchain, big data or VR). If they aren’t already, they will be commoditized which will make it increasingly difficult to attract above-average returns. Rather, solve a problem with a winner-takes-all outcome, and leverage the buzzwords if they will help (don’t adopt ‘tech’ for the sake of adopting).

Don’t hire consultants.

Wake up earlier. You’ll be more productive while everyone else is sleeping.

Spend more time with your children.