Are you hunting mice or wildebeest?

A lion is fully capable of killing and eating a mouse.

But the energy required to do so exceeds the calories it would gain from eating it.

A lion that spends its day chasing small rodents will slowly starve to death.

To survive and thrive, a lion must hunt bigger prey.

It takes strength, skill and risk to bring down a wildebeest, but the reward is enough to feed both the lion and its pride for days.

We are the lion.

We hunt mice when we chase easy, small and low-risk opportunities. Ignore them.

Focus on hunting larger animals that will sustain you and your business.