Forward Trajectory
Mindset and habits 1 min read

Business is hard.

Herb Kelleher started his career as a Texas-based lawyer with no experience or understanding of planes and air travel.

When he passed away earlier this year, however, he left the legacy of founding and growing the worlds first low-cost airline.

It is because of Herb that we can now fly Safair from Cape Town to Johannesburg for only R699.

His journey was not easy. He faced 4 years in court with established airlines and lawmakers before their first flight could take off. But it seems like it was his newfound ambition for making air travel more affordable to everyone that kept him going.

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