People do judge a book by its cover

First impressions matter. And bad first impressions are very hard to undo.

How you look, how you dress, and how you carry yourself send a signal about who you are.

Your appearance sets the expectation for the story inside.

If you show up to an important meeting with unbrushed hair and a dirty t-shirt, you won’t be taken seriously.

The same applies if you show up to a jeans and sneakers place wearing 9-inch heels.

The best way to send the right message is to balance authenticity and context. Be true to yourself and respect the environment you are in.

People do judge a book by its cover. Make sure the cover matches the content.