“Our product’s not the best, but we’re better than most”

“I’m not the best dad, but at least I spend time with my kids”

“We argue a lot, but we’re still together”

That’s relativism… the comfort zone of the average. It happens when we measure ourselves against the common denominator. 

If you want to rise above mediocracy, stop benchmarking against the crowd. 

Chase absolute goals. 

Because at the end of the day, you’re not here to be better than most.

You’re here to become your best.