Get Your Partners to Announce Your Partnership

Try to get your customers to announce they are your customers, too.

When a partner announces they are working with you or your company, it creates skin in the game and shows their commitment.

When customers announce they are paying for your good or service, it signals delight.

Both serve as validation.

Building credibility that can be used to build momentum and attract more partners or customers.

If your partner or customer is a corporate with various departments, an announcement can be used as an alignment tool. Something you can refer back to when working with multiple people across the different teams.

Don’t just sign the deal. Amplify it.

Get your partners and customers to announce your partnership.