Effort

It’s one thing to deliver the goods once you have the contract. It’s another to show your potential clients that you’re willing to put in effort.

Your initial emails and proposals are usually the first touch point with prospective clients. Most of them will decide whether they will work with you or not before they see any costings or technical information.

Spending an extra 10 to 20 min on an email or proposal could mean the difference between getting work or going bankrupt.

Make sure that every email and proposal is flawless. Focus on the details.

The extra effort early on will pay off.