Creativity isn’t just for artists. It’s survival for entrepreneurs.

Things change fast in new businesses.

Your product evolves. Your sales strategy shifts until it sticks. Shareholder dynamics are dynamic. Your team constantly looks for problems to solve, processes to fix and opportunities to chase.

You’re always coming up with new ideas…  because you have to.

To survive and get product-market fit and then scale, an entrepreneur needs to be creative.

You need independent thought.

Fortunately, creativity is a muscle.

You strengthen it by reading widely (from business to biographies to fiction and sci-fi), spending time alone or surrounded by creative and interesting people, writing, experimenting, playing, and being generally curious.

If you want to build a business. Build your creativity.