A lion is fully capable of killing and eating a mouse.
But the energy required to do so exceeds the calories it would gain from eating it.
A lion that spends its day chasing small rodents will slowly starve to death.
To survive and thrive, a lion must hunt bigger prey.
It takes strength, skill and risk to bring down a wildebeest, but the reward is enough to feed both the lion and its pride for days.
We are the lion.
We hunt mice when we chase easy, small and low-risk opportunities. Ignore them.
Focus on hunting larger animals that will sustain you and your business.
