No matter how innovative, a product only holds value when it is turned into a business.

It doesn’t matter whether people don’t want it or they’ve never heard of it. The outcome is the same.

Innovation only creates value when it impacts the world, and impact only begins when someone is willing to pay for it.

Turning a product into a business is the bridge that transforms potential into real-world value.

Without this bridge, even the most groundbreaking ideas remain valueless.